Affiliate marketing, one form of outsourced marketing, has been tested, trusted and has resulted into one of the most effective and efficient methods of marketing brands on the internet. It is based on performance, the Merchant pays for each customers gained by the effort of the affiliate. The Affiliate marketing industry is made up of 4 main elements: the Retailer, which is also referred to as the Merchant or Brand, the Network which is also called the Agency, the Publishers which are the affiliates and the Customers which are the end result of the whole process. The flexibility and versatility of Affiliate marketing is one of its most valuable assets.
Merchants and companies now have the options of working with an Affiliate agency or having In- house managers. The former is outsourcing while the latter is in- sourcing. Every method and approach has its own pros and con. Working with Affiliate agencies has been the in thing with Retailers and its advantages are incomparable with that of In-house affiliates, find the reasons below.
Incomparable Scale and Resources
The scale and resources available for Affiliate Agencies is incomparable to other means of affiliate marketing; the in house-house method inclusive. The scale in that they have been around for a long while. They have built the reputation and credibility over those years. They have the best in human and material resources; a very wide variety of affiliate marketers that know their onions and know how to bring in the desired results for all brands. Affiliate marketing is their job and they have invested largely in infrastructures that will make them bring in the most desired result.
The second reason why choosing an Agency over the In-house manager is the need for fast marketing results. Marketing your brand is supposed to be serious business and the time taken for results to start rolling in is serious as well. Because of the quality of affiliates available in the agencies, it takes very little time to achieve results. Implementation of your service is rest assured as they have the most effective software and all other necessary facilities.
The Holistic Perspective
A wider digital landscape is one of the additional edges the Affiliate agencies have. Unlike In- house managers, they can bring in various approaches to play in the delivery of their services, making sure that the best methods are tailored specifically for your brand. Also because of the very large amount of firsthand data available to them, they make their decisions and offer advices based on accrued experience; this is obviously beyond the reach of In- house managers.
While not denying fact that working with agencies cost a little more than with in-house managers, it is however cheaper in the long run when compared. As a retailer, you simply pay the Agencies and tell them what you want from them; their only business is to deliver. But having an in-house affiliate set up means you have to spend money on recruitment, wages, salaries, other benefits and even pension. You will also have to spend your scarce resources on the continuous training of your in-house managers. You also do not have to waste your time in managing this additional in-house affiliate burden, by using agencies you can focus your managerial skills on other important areas of your company.
With their acumen for new businesses, valuable amount of experience and the advantage to connect brands to a large number of affiliates and in turn customers, affiliate management agencies will always be the best choice to make when you have to make one.