MM14: ‘Hooked’ Interview with Nir Eyal: How to Build Habit Forming Products

Posted by site_master on December 12, 2015  /   Posted in Podcast, Uncategorized

I had a fun and eye opening (or mind opening) discussion with Nir Eyal who blogged often about psychology and marketing which eventually brought him to the path of marrying the two and published a book called: Hooked – How to Build Habit-Forming Products. Nir Eysal, Hooked AuthorHooked is a guide with a very insightful and simple thought system to building habit-forming products. If you’re a marketer, designer, entrepreneur and more, this is for you.

We discuss;

  • What started his interest around the psychology around products.
  • The ‘Habit Zone’ that’s outlined in his book and the four habits in the thought system.
  • The key elements to consider when creating a product.
  • And much more…

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