Good content can be the difference between a visitor returning to your site or finding another place to shop. It’s a must to keep your site fresh so that the spiders that crawl your site keep coming back. Below is a quick beginners blogging guide that will get you started in the right direction.
- Keywords are key! Check to make sure that you are targeting keywords that are not chock full of competition and have a good base of people searching for them. Be sure to check out the Google Keyword Tool (hint, Google it) and get a good feel for what people are searching for relative to what your blog is talking about (product names, etc)
- You must stay in the know! It would be nice to have access to a full suite of reporting tools from Omniture, but for most people it’s out of reach. Google Analytics is a good starting point to measure which content pieces on your site are more successful than others…did I mention it’s FREE!
- Your blog and host? Several blog services allow you to have a subdomain hosted blog, like myblog.wordpress.org, however you’ll find that visitors will have a harder time remembering a subdomain than they will a regular domain. So make a minimal investment at a hosting company and point your domain to your blog. Many blogging platforms also let you host yourself, so if you’re more tech savvy, you can install a blog on your own web site as a subdirectory (domain.com/myblog) and reap the benefits of a blog that way. If you’ve never blogged before, check out WordPress or Tumblr as your first, go-to resources.
- Blog with Social networking sites? Many blog platforms have plugins which will push your blog posts out to update your social networks such as Facebook and Twitter. This helps in getting the most visibility across your social networks.
- Your blog can’t make it alone! Active participation in product or industry forums can drive both qualified traffic to your site, as well as help build back links to your site, a valuable SEO factor. Simply pushing content onto your blog will seem like a long road if you practice the “if you build it, they will come” mentality.