Are you searching for new affiliate marketing strategies to promote your business and further your presence online?
One of the many tactics that most merchants cash in on these days is a shopping portal or directory. Similar to “yellow pages”, this web site offers a one-stop shop for customers looking for various products or services to purchase online. While most shopping directories simply collect web sites and links and group them into categories, some also feature key products or introduce new items for clients to try.
If you are the merchant, would you list your products to any of these shopping portals? What will you consider when choosing the right affiliate program or publisher for your business?
Shopping Directory vs. Price Comparison Site
Unlike a “comparison shopping site,” a shopping portal does not contain features that help buyers filter and compare products based on various factors or criteria. Comparison sites combine data from merchants in order to come up with results that buyers can use as guide.
Steps to Get Listed
If you want to get your products listed on shopping directories, you have to read through the site’s content and follow their respective registration processes.
Joining Amazon, for instance, will require you to follow three steps to get started. First, you must decide on which items or stuff you want to sell. Then, you must choose a selling plan that’s right for your business. Finally, you need to get ready to set up your account. Registering has a certain cost, though, one way for this site to earn money from merchants like you.
Meanwhile, you can also choose between two types of shopping portal. You may opt for a site that lists many different products or go for the one that exclusively markets products from a certain industry.
Pros and Cons
Choosing to advertise via shopping portals is but a good move. Through it, you can reach a wide scope of potential buyers all over the world. Moreover, these directories can help increase your brand exposure and boost your sales. As they connect with a large number of affiliates and often enjoy high search engine rankings, you’re sure to gain from the countless benefits these sites give.
Though it is easy to partner with any shopping directory sites on the Web, you will need to be careful in choosing the right one for your business. You must be familiar with the sites that most of your target customers go to and those that will give you the best online exposure.
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