Monthly Archives December 2015

MM15: Failing Fast! Learning how to Walk Away from a StartUp with Yaakov Karda

Posted by site_master on December 19, 2015  /   Posted in Affiliate Marketing, Marketing, Podcast, Uncategorized

Yaakov Karda co-founder of now closed startup, GetWear and current CEO of chat software, Chatra, discusses how he came to grips with closing his business Getwear and what he found along the way.

Yaakov graduated with a Fashion Marketing degree from a design school in Milan, made tried to make it easy for users to create a fun customized chatra CEO yaakov kardapair of luxury jeans…a tactic he learned from Dell and customizing computers.  He also read the book, “What Is Web 2.0,” by Tim O’Reilly and was hit by an idea of bringing the concept to the world of “real” objects through mass customization.  He quickly found out it didn’t work as initially planned and he blogged about it in the Smashing Magazine.

We Cover;

  • The genesis of Getwear
  • Not have the “engine” of growth for his business
  • Assumptions he made when launching his startup
  • How hard was it to walk away from failure.
  • His future with chatra.io and much more….

Ten Mistakes Merchants Make When Launching Affiliate Programs

Posted by site_master on December 16, 2015  /   Posted in Affiliate Marketing, Marketing, Uncategorized

Using affiliate marketing techniques for your business sounds great. It can save money and extend your marketing “team” when you’re building your brand on a budget. Yet if you lack experience and training in it you may hurt your venture.

While marketing can sometimes be a trial-and-error process, the Internet can highlight missteps. Commit one marketing error and your online presence suffers. Just look at companies who blew it by simple social media posts.

What to Avoidaffiliate marketing program launch

Each merchant began as a novice and many failed the first time they used affiliate marketing. To protect you from repeating their errors, here are blunders you must avoid.

  • Selling to potential affiliates/influencers instead of educating them – You selected partners to help you market your product and venture through their sites, so let them mind the selling. Your main task is to inform them of the benefits they can gain from the transaction. Teach them how to be a brand advocate, not like a stranger who just happens to be helping you.
  • Thinking that affiliate marketing is not an investment – Affiliate marketing may appear trivial and an afterthought (some argue that it cannibalises other parts of the business) but if done right, it’s far from it and is effective in reaching more customers then you would otherwise see. Be willing to treat the affiliate and or influencer like a real partner and create a commission or payment that makes sense for all.
  • Running too many programs – While having more programs means better sources of income, they may rarely be effective. Focus on one or a few campaigns than having several programs you cannot work on all together. The keys here are focus and attention. Make sure the proper pieces for SEO, PPC and email are in place and slot affiliate marketing in to fill the holes and build from there.
  • Choosing the wrong program(s) – Not every campaign suits each business. With the wrong campaigns, you may have set unreachable goals. Thus, make a thorough assessment before using any program.
  • Connecting with the wrong partners – This should be obvious but when choosing an affiliate, consider online reputation and the traffic it can bring to your web site. Don’t just have an automatic “accept” of applications. Consider their industry and relevance to your products/services. Failure to do this may expose your venture to the wrong groups that are not potential customers.
  • Taking search engine optimization (SEO) for granted – Online marketing requires search engine friendly tools such as keywords. Whatever is your campaign, use relevant words and phrases because they can connect you to your target consumers.
  • Joining too many networks – In this space, there is no real need to be in 3 affiliate networks. The success of every campaign relies on how your partners market your business. Their strategies are the ones that work, and not others.
  • Fearing to take a different niche – Never choose the most famous market. Focus on something that offers plenty of room to serve those who received less attention or overlooked by others.
  • Being impatient with the results – It takes time to see your progress in affiliate marketing. Remember, online success does not happen overnight.
  • Failing to track progress – How will you know how far have you gone if you are not monitoring the effectiveness of your campaigns?

To avoid these mistakes, seek the services of an experienced and reliable affiliate manager and achieve both online and business success. Find the best affiliate marketing company for your selling needs.

The Quick and Dirty Podcasters Guide

Posted by site_master on December 13, 2015  /   Posted in Blog, Uncategorized

I started podcasting because I wanted to share with people that follow my newsletter, socially, etc.. that people are doing a lot of fun and cool things out there in this digital world. Selfishly, I also wanted to talk to people that inspire me and in some form this has been a chance for me to be mentored by them while giving them a platform to engage with my audience which they may not otherwise reach. Fair exchange. I’m grateful for all of those opportunities and look forward to many more.

The fact is I’m still learning. I always want to stay in learning mode.  I’ll continue to follow great podcasters like Pat Flynn, Joel Louis and many others. They have been my influence and I’ve been grateful for them and others that are willing to share the road they’ve travelled.

I want to do the same. In this book, you will find every piece of equipment I work with to date of this book. This is not meant to be a technical guide. This is meant to inspire you to start today and get right to the meat of what you need to start wherever you are.

What Is Podcasting?

 iPod + Broadcast = Podcast

Podcasting is fast becoming one of the most accepted, effective and powerful method for generating rich website content in this “new media” age because for the most part, it’s easy and cheap, and because there’s an infrastructure that’s been built by other third parties.

Today’s Internet users are getting more and more familiar with the term “podcasting”. Podcasting is essentially a free service that enables listeners to pull audio files (mostly MP3s) from a podcasting site (i.e. iTunes) to listen on their device. The term podcasting comes from a combination of the words iPod (Apple audio player) and broadcasting. Even though podcasting is derived from the iPod, you don’t need an iPod to listen to a podcast. You can use virtually any digital media player or your computer.

Tools Of The Trade

Software & Platforms 

For every interview, I use Skype and have never had any pushback from guests about doing so. To record those calls, I use a software called SuperTinTin for PC ($29 one-time license fee). There’s a handful of other options as well like Pamela for PC and Ecamm for a MAC. Choose what works best for you.

 AUDACITY: Audacity is a free and application to record and edit audio. Audacity features simple tools open-source for splicing and mixing sound. Edit a different sound files and apply quality and multiple effects, it also changes speed or pitch. Audacity also features a podcasting forum for community support.

podcast with audacityaudacity podcast screen

SOUND CLOUD: Sound Cloud is a social audio platform used for creating and sharing sounds. Sound cloud also shares audio privately or publicly to blogs, sites, and social networks likes Twitter, Tumblr, Facebook, and Foursquare. Sound clouds can access anywhere using the official iPhone and Android apps, as well as hundreds of creation and sharing apps built on the Sound Cloud

soundcloud podcastsoundcloud podcasting

LIBSYN: Libsyn from ‘Liberated Syndication’ is a podcast network whose function is to create, host, publish and promote your podcast. libsyn has over 10,000 podcasts delivered to more than 18 million monthly audience members. With four different kinds of content accepted by libsyn app, your audience can enjoy extras, blog posts, transcripts and more all in just one place.

libsyn podcast

SCHEDULE ONCE: Schedule once is a scheduling assistant app useful in booking guest interviews. Schedule once integrates with different kinds of calendar apps, including Google Calendar, Apple Calendar, and Outlook. All you need to do is to just click from your booking page and choose from available time slots. When booked, the appointment is automatically added to your calendar and confirmation is sent.

sceduleonce podcastscheduleonce podcast

SPREAKERSpreaker is a podcast platform to create, host, and distribute your podcasts. Pre-record or broadcast live via the studio console, from desktop or mobile device. Mix voice with tracks and effects on the fly. spreaker also enable easy sharing across all the major social networks, as and well provide embeddable players for any website.

spreaker podcastspreaker podcast

Equipment I’m Working With!

The microphone is obviously an important piece of equipment for recording sound and really does make the difference between a good podcast and not. It’s important that you have the correct accessories to get the best use out of it, whether it’s getting the right microphone angle with an extended boom pole or clipping to the correct microphone clip with a microphone thread adaptor. I’ve slowly built this up but I still have not paid over $300 for my equipment.

AUDIO-TECHNICA ATR100-USB CARDIOID DYNAMIC USB/XLR MICROPHONE:  The ATR2100-USB is designed to take you from the stage to the studio and even beyond. This rugged handheld microphone has two outputs, USB output for digital recording, and an XLR output that connects with a sound system’s conventional microphone input for use during live performance. The microphone plugs right into your computer’s USB port, and functions seamlessly with your favorite recording software. The ATR2100-USB also offers a quality analog-to-digital converter, and a headphone output with level control for monitoring. Its cardioid polar pattern reduces pickup of unwanted sounds from the sides and rear. The microphone is for podcasting, home studio recording, field recording, and voiceover use.

audio-technica-mic

ON STAGE FOAM BALL-TYPE MIC WINDSCREEN (BLACK) – This equipment helps to protect your microphone against wind interference and singers’ spit. It is mainly Designed for normal sized handheld microphone .These colorful foam windscreens fit most microphones, its design doesn’t support headset microphones

podcast mic-foam-ball

DRAGONPAD POP FILTER® STUDIO MICROPHONE MIC WIND SCREEN POP FILTER SWIVEL MOUNT 360- WIND SCREEN– it is very Convenient and easy to use, Protects your microphone from surplus spit caused by over eager performers. 360 degree flexible gooseneck holder is so much convenient for use. Swivel mount for easy installation.

 

NEEWER MICROPHONE SUSPENSION BOOM SCISSOR ARM STAND- The newer Black Scissor Arm Stand is made of high quality steel frame, plastic Microphone Clip sturdy and durable, and can be fold, it is also convenient to carry. The adjustable arms allow you to carry it with you easily and adjust the suitable angle and height to show your perfect voice. It can be mounted on the announcers’ table with the Table Mounting Clamp.it has a compact microphone stand designed for heavy duty carry. Suitable for any stores, families, stages, studios, broadcasting and TV stations, etc.

podcast microphone-boom

BEHRINGER XENYX 1002FX- This sound device has a premium ultra-low noise, high headroom analog mixer. It has two quality XENYX Microphone Preamps comparable to stand-alone boutique preamps. It also has the neo-classic “British” 3-band EQs for warm and musical sounds. The Studio-grade stereo FX processor with 100 awesome presets including reverb, chorus, flanger, delay, pitch shifter and various multi-effects makes it more unique. FX sends control per channel for internal FX processor and/or as external send. The XENYX 1002FX has 10 inputs and a FX Send control for each channel. It also has a CD/tape inputs have been incorporated for routing flexibility.

podcast behringer-xenyx-10002fx

BEHRINGER U-CONTROL UCA222- allows you to connect instruments and other audio devices to your computer, effectively merging the analog and digital worlds. It does this by providing two analog mono Inputs and Outputs (for monitoring), USB connectivity and an additional S/PDIF optical output. The stereo headphone output features a dedicated level control and lets you listen to both the input and output.

podcast behringer-control

HOSA CABLE CRA201 DUAL RCA TO DUAL RCA CABLE – This cable is designed to interconnect gear with stereo phone jacks. It is ideal for interconnecting consumer audio components, Nickel-plated plugs for rugged, durability and efficient signal transfer, Oxygen-Free Copper (OFC) conductors for enhanced signal clarity, OFC spiral shields for effective EMI and RFI rejection and flexibility, Connectors.

podcast hosa-cable

The Why

Have you ever heard about the podcast Serial? This is an extreme example but there were over 5 million downloads on iTunes and as of 2015, that is the biggest podcast to date.  According to a pew research done the percentage of Americans (and more) who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage listening in 2015 was up two points over 2014 levels (15%). So why not you. Yours may not be a ‘Serial’ but there’s an audience for you.

podcast stats

Statistics show that podcast listeners are more likely to follow brands. You and your product can take advantage of it. And the good part is the podcast listening market is split right down the middle (50/50) between males and females so this is a demographic that touches across lines.

Are you building a brand? Looking to get a message across on a specific topic or niche? This is a growing market to use as a vehicle to get that across. Why not now? Why not you?

Now It’s YOUR Turn

Here are some quick things to consider before taking off.

1. Your message. What is it that you want to talk about? Even if no one listens for weeks and maybe months, is it still important enough to you to put the content out. Not saying that will be the expectation but that’s your gut check. Don’t let listens determine your success.

2. Plan out the content. If you’re getting guests, be sure to do your due diligence on them. Buy their product (books, etc..) so you can honestly speak to it.

3.Promote. Share. Promote. Even if you have to start with your own Facebook friends or twitter follower, start there. Get in the habit of sharing this content and building a true audience. Develop a nice newsletter and use that as another way to distribute. I’ve even started paying for FB ads for every new episode and even though there’s no financial return…yet, I’m in it for the long game

4.Try to master some of the tools I’ve outlined between the hardware and software. You’ll be a pro In 6 months.

5.Continue learning, testing and not afraid of making mistakes. You can hear my growth through the episodes and I’m committed to this.

I’m rooting for you. Reach out anytime. I want to hear about your journey.

Find me on My Twitter username is @priestwillis and let me know what you thought.

Want to stay on top of Affiliate Mission or Mission & Marketplace podcast news? Join our monthly email and you’ll be in the know.

podcast join button

I do a lot of podcast interviews, and the one I did with Priest was excellent. He did his research beforehand and knew all of the right questions to ask and topics to hit on!”

 Zac Johnson, Entrepreneur, Internet Marketer and host of Rise of the Entreprenuer, ep 1

MM14: ‘Hooked’ Interview with Nir Eyal: How to Build Habit Forming Products

Posted by site_master on December 12, 2015  /   Posted in Podcast, Uncategorized

I had a fun and eye opening (or mind opening) discussion with Nir Eyal who blogged often about psychology and marketing which eventually brought him to the path of marrying the two and published a book called: Hooked – How to Build Habit-Forming Products. Nir Eysal, Hooked AuthorHooked is a guide with a very insightful and simple thought system to building habit-forming products. If you’re a marketer, designer, entrepreneur and more, this is for you.

We discuss;

  • What started his interest around the psychology around products.
  • The ‘Habit Zone’ that’s outlined in his book and the four habits in the thought system.
  • The key elements to consider when creating a product.
  • And much more…
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