Monthly Archives September 2015

MM7: Networking and Blogging For All: Conference Talk with Gina McCauley

Posted by site_master on September 27, 2015  /   Posted in Blog, Business, Podcast, Uncategorized

I had the pleasure to sit down and speak with Gina McCauley who is one of the leading voices in this “new media” age. Known for being one of 2007 ESSENCE Most Influential African Americans (with (at the time Senator) Barack Obama and Tyler Perry). She is the publisher of the blog What About Our Daughters and the CEO and organizer of the Social Media, blogging conference , Blogging While Brown.

We Cover;blogging while brown gina mccauley

  • The Genesis of Blogging While Brown
  • Attendees and Speakers
  • The goal of the conference
  • Going beyond diversity in tech
  • And more

10 Affiliate Marketing Mistakes That You Should Avoid

Posted by site_master on September 26, 2015  /   Posted in Affiliate Marketing, Blog

Using affiliate marketing techniques for your business sounds great. It saves you lots of money. Yet if you lack experience and training in it and are trying the techniques one after another, you may hurt your venture.

While marketing is a trial-and-error stuff, the Internet worsens the mistake even more. Commit one marketing error and your online presence suffers.

What to Avoidbrainstorming people

Each merchant began as a novice and many failed the first time they used affiliate marketing. To protect you from repeating their errors, here are blunders you must avoid.

  1. Selling to prospects instead of educating them – You hired partners to help you market your venture through their sites, so let them mind the selling. Your main task is to inform them of the benefits they can gain from the transaction.
  2. Thinking that affiliate marketing is not an investment – This scheme may appear trivial but is so effective in reaching more customers. A good business investment is to pay your partners to form a client base.
  3. Running too many programs – While having more programs means better sources of income, they may rarely be effective. Focus on one or a few campaigns than having several programs you cannot work on all together. The keys here are focus and attention.
  4. Choosing the wrong program(s) – Not every campaign suits each business. With the wrong campaigns, you may have set unreachable goals. Thus, make a thorough assessment before using any program.
  5. Linking with the wrong partners – When choosing an affiliate, do not consider online reputation and the traffic it can bring to your web site. Likewise, do not accept applicants at once. Consider their industry and relevance to your products/services. Failure to do this may expose your venture to the wrong groups that are not potential customers.
  6. Taking search engine optimization (SEO) for granted – Online marketing requires search engine friendly tools such as keywords. Whatever is your campaign, use relevant words and phrases because they can connect you to your target consumers.
  7. Joining many networks – The success of every campaign relies on how your partners market your business. Their strategies are the ones that work, and not others.
  8. Fearing to take a different niche – Never choose the most famous market. Focus on something that offers plenty of room to serve those who received less attention or overlooked by others.
  9. Being impatient with the results – It takes time to see your progress in affiliate marketing. Remember, online success does not happen overnight.
  10. Failing to track progress – How will you know how far have you gone if you are not monitoring the effectiveness of your campaigns?

To avoid these mistakes, seek the services of an experienced and reliable affiliate manager and achieve both online and business success. Find the best affiliate marketing company for your selling needs.

How to Earn Money through Different Affiliate Marketing Channels

Posted by site_master on September 25, 2015  /   Posted in Affiliate Marketing, Blog, Uncategorized

They say the easiest method to earn money online is through affiliate marketing. But have you ever wondered how publishers or affiliates make money from this?

If you want to become an affiliate, make sure you know how affiliate marketing works. Here are the four most common types of payment methods used today by merchants, publishers, and affiliate managers:laptop and calculator

1. Cost Per Action (CPA)
Also known as pay per action (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified action – for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in or sale.

2. Pay per Click (PPC)
This is perhaps the most famous and the easiest way affiliates with small web sites earn money online. With PPC, the merchant pays its affiliate for every click that a visitor makes on his/her page’s or web site’s ad. Fees for PPC programs are usually small and don’t exceed a dollar for each click.

3. Pay per Lead (PPL)
Insurance, finance, and other firms often use this method to get more customer leads. The merchant pays its affiliate only when the referred visitor signs up or fills up a form from the merchant’s web site. Fees for PPL programs range from $2 to $20 or more.

4. Pay per Sale (PPS)
This method is probably the most lucrative way to earn money among other payment schemes. However, it is also highly competitive and time consuming. With PPS, the merchant pays its affiliate every time a visitor clicks on the affiliate link and buys something from the merchant’s web site. They pay their affiliates monthly and on a commission basis.

5. Pay per Impression (PPI)
This method is often called cost-per-mille (CPM) or cost per thousand impressions. PPI generates revenue based on the number of times people view the ads. The pay for this method tends to be low and often requires large amounts of traffic to gain a generous income.

Which Is Best for You?

To choose the right payment method, you will need to consider the type of content you have and the amount of time you can put into your online marketing efforts. If you have less time to put into marketing and more time into content creation, PPC or PPI ads can be an ideal choice. But if you want to focus on the marketing side rather than the content, PPL or PPS can be a great option.

Need a more sound and expert advice? Turn to AffiliateMission, an agency that offers affiliate marketing and management services. Aside from recruitment and relationship management, we can also assess your business and suggest the affiliate program that suits your needs best.

For further details about our services, you can call us at (888) 876-1702 or send us an e-mail at hello@affiliatemission.com.

Affiliate Marketing Company Explains Pay-Per-Click Scheme

Posted by site_master on September 24, 2015  /   Posted in Affiliate Marketing, Blog

You may have heard of pay-per-click (PPC) advertising. Yet the e-commerce world has a PPC affiliate program, too, that is a lesser known and rather rare online marketing scheme.

If you are a merchant who plans to hire other people to promote your business, perhaps you may have set your sights on PPC affiliate marketing. Yet you ought to know first how this scheme can help you or if this can help you reach your business goals well.

How does PPC affiliate marketing work? What are the pros and cons of applying this marketing scheme for most business owners?

PPC Affiliate MarketingPC mouse

As other affiliate programs, PPC marketing works when a merchant teams up with a marketer (or publisher) known as a PPC advertiser. As the name suggests, a marketer receives payment for each valid click made by online visitors. Valid clicks do not always mean that they produced leads or sales.

For other marketers, this scheme may appear so easy to do.

Let us assess what this program can offer to business owners like you that run a web site.

Gains

  • Since you chose a paid traffic technique, expect that you will gain less competitive traffic compared to organic traffic in search engine optimization or SEO.
  • With PPC, you can see quick results, allowing you to assess its effectiveness early in its application.
  • You may target certain keywords. You may still appear on search engine results when online users entered a term synonymous to your keyword.

Drawbacks

  • The charge for each click could be burdensome to you; moreover, if your budget for marketing is small. Thus, the PPC affiliate technique can be expensive when you are new to using this method.
  • Rise of bot traffic (part of online traffic produced by programmed bots) affects this scheme. With this technique, the traffic does not help earn returns. This case is click fraud.
  • PPC does not guarantee long-term profits.
  • PPC advertisers often impose strict approval procedures.

Pieces of Advice

While many business owners already dumped this online marketing technique and other networks cancelled them, you may still use this campaign. You ought to learn how to do the method right. Try to spend plenty of time to plan ways to create a good PPC campaign because it can still be profitable these days.

Now, you must assess if PPC affiliate marketing is a practical choice for your venture or not. We can help you with your affiliate program needs! AffiliateMission.com is a pro-affiliate marketing company.

Affiliate Management Agency Sheds Light on Shopping Directories

Posted by site_master on September 23, 2015  /   Posted in Affiliate Marketing, Blog

Are you searching for new affiliate marketing strategies to promote your business and further your presence online?

One of the many tactics that most merchants cash in on these days is a shopping portal or directory. Similar to “yellow pages”, this web site offers a one-stop shop for customers looking for various products or services to purchase online. While most shopping directories simply collect web sites and links and group them into categories, some also feature key products or introduce new items for clients to try.

If you are the merchant, would you list your products to any of these shopping portals? What will you consider when choosing the right affiliate program or publisher for your business?

Shopping Directory vs. Price Comparison Siteshopping mall

Unlike a “comparison shopping site,” a shopping portal does not contain features that help
buyers filter and compare products based on various factors or criteria. Comparison sites combine data from merchants in order to come up with results that buyers can use as guide.

Amazon and eBay—two popular sites—are good examples of a shopping portal.

Steps to Get Listed

If you want to get your products listed on shopping directories, you have to read through the site’s content and follow their respective registration processes.

Joining Amazon, for instance, will require you to follow three steps to get started. First, you must decide on which items or stuff you want to sell. Then, you must choose a selling plan that’s right for your business. Finally, you need to get ready to set up your account. Registering has a certain cost, though, one way for this site to earn money from merchants like you.

Meanwhile, you can also choose between two types of shopping portal. You may opt for a site that lists many different products or go for the one that exclusively markets products from a certain industry.

Pros and Cons

Choosing to advertise via shopping portals is but a good move. Through it, you can reach a wide scope of potential buyers all over the world. Moreover, these directories can help increase your brand exposure and boost your sales. As they connect with a large number of affiliates and often enjoy high search engine rankings, you’re sure to gain from the countless benefits these sites give.

Though it is easy to partner with any shopping directory sites on the Web, you will need to be careful in choosing the right one for your business. You must be familiar with the sites that most of your target customers go to and those that will give you the best online exposure.

Do you need help setting up your business in top shopping directories or portals? Let an expert affiliate management agency assist you with your affiliate program needs! Visit www.affiliatemission.com for more details.

The Benefits and Risks of Running Coupon Affiliate Programs

Posted by site_master on September 22, 2015  /   Posted in Affiliate Marketing, Blog, Uncategorized

Coupon affiliate sites have been a huge player in the world of affiliate marketing for many years. Compared with other advertising schemes, many consider this strategy as the most appealing as it gives customers the chance to get discounts or deals within a limited period.

Sadly, coupon marketing may not always be beneficial for all merchants. Thus, businesses must always be aware of the benefits as well as the risks of running coupon affiliate Affiliate Coupon Codesmarketing.

What is Coupon Marketing?

Like other affiliate programs, coupon marketing involves entrusting marketing tools (specifically coupons of all kinds) to merchant’s partners or publishers. These coupons have certain codes for easy tracking.

With the rise in the number of people seeking discounts over the Internet, the coupon affiliates have found the perfect place to market their merchants’ business.

Today, coupon marketing scheme is still a hit as the price of products and services increase in the brick and mortar setting.

What It Does

With coupon marketing technique, merchants are likely to reap the following benefits:

  1. Quick purchasing

Customers who come across a nice online deal but for a limited time will surely grab the offer in an instant.

  1. Customer retention and loyalty

Any business who gives away discounts and other kinds of promo is likely to retain customers as they will make repeat purchases in the future. Many customers today begin their shopping journey with sites that offer discounts than those offering famous brands.

  1. Increased consumption rates

People who were able to buy products at a cheaper price are likely to consume or use them often. They are likely to think of buying the product again to save on cost. This is good news for marketers as they can sell more in a short span of time.

  1. Wide reach

Satisfied customers are likely to share their worthwhile buying experience to their friends personally or via social media. Thus, this builds good links and drives traffic to merchant’s site. With the power of “word of mouth,” the business will have an access to more potential buyers.

Risks

Coupon marketing may not always be a good option. Thus, before starting on this campaign, make sure you are ready and aware of the following disadvantages:

  • This scheme can be abused.
  • There are affiliate-related problems that are beyond control. Example is that it doesn’t add real long-term value in a lot of cases to the merchants site.

If you’re seeking the right coupon affiliates for your programs, let an expert affiliate program management agency like Affiliate Mission help you with your affiliate program needs! Visit www.affiliatemission.com to know more!

MM6: From $65,000 to Debt Free with Focused Spender

Posted by site_master on September 20, 2015  /   Posted in Blog, Podcast, Uncategorized

What makes her so “focused”? They use to call her cheap, stingy or frugal. Now they just call her for advice.Business Finance

Focused Spender was $65k in debt and got out within 5yrs and she’s was willing to sit down and share some of her story and what helped her get out of debt.

We covered;

  • We covered why a personal budget was important and how to get out of debt.
  • We talked about the Dave Ramsey ‘Total Makeover’ system.
  • Should you start a business with debt and how much is ok?
  • And more…!

To learn more about Focused Spender, check out her site at www.focusedspender.com or enjoy some her videos on Youtube.

Subscription Box Affiliate Management Service | Affiliate Mission

Posted by site_master on September 15, 2015  /   Posted in Affiliate Marketing, Blog, Uncategorized

Top Affiliate Management Service for Subscription-Based Companies

Multiply your profits and grow your subscription box business with Affiliate Mission! Our topnotch team of affiliate managers holds the most reliable tools, networks, experience, and expertise that will take your business to the next level.Subscription Box Service

Why Do You Need Affiliate Mission?

Running an affiliate marketing program for a subscription business isn’t easy. Like any other affiliate programs, you need to build the right connections, identify trustworthy affiliates, develop effective marketing strategies, and keep track of your affiliate sales. It takes not just hard work, but also a lot of time, expertise, and dedication to make your program work.

Affiliate Mission, a premier outsourced affiliate marketing agency, understands your needs. We invest on the most innovative tools, system, and strategies that will make your subscription-based affiliate program a success. We keep a good relationship with a wide range of merchants, website owners/publishers, and affiliate networks to help you make the most of your affiliate marketing experience.

For years, we have offered and managed successful affiliate programs for various subscription-based companies such as Wantable.com and MyPretendPlace.com. Our goal is to deliver the same affiliate marketing success for your business as we did with our satisfied clients.

What We Can Do For You

At Affiliate Mission, we will:

  • Amplify your business presence and expand your market reach with experience niche affiliates and more.
  • Help your website get more traffic and boost your online reputation.
  • Lead your subscription box business to the right customers through suitable partner website owners and publishers.
  • Find, recruit, assess, and oversee reliable, productive, and success-driven affiliates or publishers for your business.
  • Develop strategies that will drive more signups and win new customers.
  • Keep track of your affiliate sales and commission and pay your affiliates on time.

Our reliable affiliate management and consulting services makes running an affiliate program easier. Contact us today and see what we can do for your subscription business. You’ll be glad you did!

Want to launch your own subscription box business? Get the book from Amazon ‘Beginner’s Guide To Starting & Growing A Subscription Box Business

MM5: Nice Guy Climbing up the Amazon Book Charts with Author Doug Sandler

Posted by site_master on September 13, 2015  /   Posted in Blog, Podcast, Uncategorized

Doug Sandler, top ranked Amazon author of Nice Guys Finish First, and co-host of the Nice Guys on Business podcast.  This was a great conversation and a really good (Nice) guy to talk with…honestly!

We covered;

  • How we should have genuine relationships in such a technology connected Doug Sandler with Nice Guys Finish Firstworld?
  • How we should inspire clients and not sell to them?
  • Choosing not to be a part of a dog eat dog world
  • How Zappos is getting it right
  • And more…!

 

To learn more about Doug, check out his site at dougsandler.com and on Twitter @DJDoug.

MM4: Don’t Just Do Social…Be Social: Social Media Talk with Guest Dustin Zick

Posted by site_master on September 08, 2015  /   Posted in Blog, Podcast, Uncategorized

Dustin Zick is currently the Social Media Manager for three of the major downtown Milwaukee Hotels, and all of the restaurants within. These include, The Pfister HotelInterContinental Milwaukee & Hilton Milwaukee City Center.Social Media Marketing

We talk about the following and more…

And more…

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