Monthly Archives July 2015

MM2: A Mission in Affiliate Marketing with Guest Shawn Collins

Posted by site_master on July 30, 2015  /   Posted in Affiliate Marketing, Blog, Podcast, Uncategorized

Shawn is a co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, which regularly sells out and features the biggest names in performance marketing.

His book, ‘Successful Affiliate Marketing for Merchants‘ is the best selling book in the space, and it is considered to be required readingAffiliate Summit Conference by affiliate managers. He wrote the Amazon best-selling book, Extra Money Answer, as well as Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates

Affiliate Marketing FAQs for Beginners

Posted by site_master on July 28, 2015  /   Posted in Uncategorized

Most of us have probably bumped into the term “affiliate marketing service” and never understood what it meant. Perhaps, we’ve heard how profitable it is, too, that we can’t help but ask howaffiliate-marketing_beginner it works.

We know you need sharp answers. So to clear your confusions about this topic, here are quick and easy responses to some of your most frequently asked questions about affiliate marketing services.

What Is Affiliate Marketing?

Affiliate marketing is a type of marketing that allows online merchants or businesses to promote their products or services through affiliate web site owners. Merchants pay affiliates for every visitor or paying customer they bring or refer to their web site.

Who Are the People Behind the Process?

  • Merchants – (a.k.a. Retailer or Brand) they are the people that hire affiliates to advertise their products or services.
  • Networks – (a.k.a. Middleman) they provide both the infrastructure and logistics for affiliate marketing to take place. They run and maintain the tracking software that credits the affiliates, recruit both merchant and affiliates, and handle all the financial details.
  • Affiliates – (a.k.a. Publisher) they find leads and paying customers and refer them to the merchant’s web site.
  • Customers – they are the ones who buy the products or services endorsed by the affiliates. They subsidize the whole affiliate marketing system.

Why Become an Affiliate Marketer?

  • Startup costs are low.
  • You don’t need to employ staff.
  • You don’t need to set up your own business or products.
  • You don’t need any expert knowledge.
  • You can earn passive income.
  • You can work on your preferred time and place.

Where Can You Advertise the Merchant’s Products or Web Site?

  • Your own web site
  • Your social media accounts
  • E-Books
  • Blogs
  • Video blogs
  • Forums
  • E-mail

When Will You Earn Money Through Affiliate Marketing?

  • Pay Per Click (PPC) – merchants pay you for all the valid clicks that you generate regardless of leads or sales.
    Pay Per Lead (PPL) – merchants pay you commission for every lead that you generate through short surveys, free trials, or online form submissions.
    Pay Per Sale (PPS) – merchants pay you a percentage for all the qualified sales you referred to their business.

How Does Affiliate Marketing Work?

  1. A web site owner signs up for a merchant’s affiliate program to become an affiliate.
    2. He/she starts promoting the merchant’s products or services and uses the given affiliate link to his/her own web site, blog, or other marketing tools.
    3. Customer visits the affiliate’s web site or blog and clicks on the affiliate link.
    4. A “cookie” is dropped on the customer’s computer and client is redirected to the merchant’s web site.
    5. Customer purchases the product/service and leaves a “cookie” to the merchant’s web site.
    6. Merchant checks the cookie and tracks the affiliate who referred the customer to their web site.
    7. Merchant gives credit to the affiliate from the product or service sold.
    8. Merchant updates the reports to show all the clicks and sales generated from the affiliate link.
    9. Merchant awards the commission for all the leads and sales referred by the affiliate.

Also feel free to see our affiliate marketing infograph here.

MM1: Talking Rise of the Entrepreneur with Guest Zac Johnson

Posted by site_master on July 20, 2015  /   Posted in Affiliate Marketing, Blog, Podcast, Uncategorized

CEO of Money Reign, Podcast master of ‘Rise of the Entrepreneur‘,  Zac Johnson,
discusses his rise in the internet business, other business ventures and thoughts onZac Johnson, Affiliate Marketing giving back.

 

 

How to Raise Your Site’s Conversion Rate

Posted by site_master on July 15, 2015  /   Posted in Uncategorized

Affiliate marketing can be one most turned-to service to earn more profits online. This marketing approach can improve your conversion rate. It helps turn site visitors to buyers.

Yes, people will visit your site. But can you make them buy your product or hire your service?conversion-rate-increase

Here are some effective strategies that affiliate marketers and anyone can use to boost conversion rates.

  • Integrate interesting and workable content to your web site. Fill it with right and relevant contents such as articles, blogs, banners, videos, E-books, press releases, and many others.
  • Create catchy contents or write-ups. If you want to attract readers with write-ups, affiliates will not use them to advertise. Such a method may turn people off once they realize you are using contents as a way to promote product(s) or service(s).
  • Make your site active on social media. Social media is such a global hit nowadays. Almost 98 percent of the world’s population has a Facebook or Twitter account. Thus, affiliate marketers steer your campaign to these social networking sites. They help you find and follow more people and share quality and vital contents that your readers will keep on reading. Likewise, they respond to comments.
  • Give potential buyers several options. Affiliates offer choices to target users. They do not push the product or service because visitors may say “no” instantly. Instead, they compare prices and emphasize quality to sway potential buyers.
  • Say the offer is available for a limited time. Sense of urgency can drive most people to sign up or buy a product. Affiliate marketers use phrases to get a favorable response from would-be clients.
  • Sign up now
  • Limited offer
  • Few supplies left
  • The offer expires soon
  • 50% off if you buy today

In reality, these are time-consuming tasks, but putting the effort in will be well worth it in the end.

Four Tips to Find the Right Affiliates for Your Program

Posted by site_master on July 10, 2015  /   Posted in Uncategorized

Having someone sell for you is always a big help if you are busy running your business. They can expose you to a wider audience or boost your profit that you may never reach on your own. But choosing the wrong partners can also mean bankruptcy if you are not wise and careful.

For your affiliate program to be successful, you should first find the perfect affiliates to sell for you. What follows are tips for choosing the right partners.

1) Verify Web Site Trafficpartnership

The first and crucial step is to validate the volume of web site traffic the affiliate receives. Choose only those with increased traffic flow. You can use free tools such as www.alexa.com to confirm an affiliate’s site traffic.

Another way to check site traffic is through link tracking. Give your potential partners a unique link and let them place it on their site. Track the results using link tracking software and services.

2) Identify Visitor Profile

Identify the users that regularly visit their web site. This procedure will guarantee that an affiliate is a good match for your products and services. Ask your potential partners for visitor and customer demographics. Keep an eye on the web site bounce rates as well. There may be traffic on the site but it will be nonsense if it does not convert to sales.

3) Check Content Quality

To ensure the content quality of your potential partners, assess the volume of content, the structure, and relationship of keywords within. Select and review the web contents to learn how visitors and spam filters react. Check for readability, keyword density, and spam filter keyword detection.

4) Test Web Site Performance and Quality

Slow loading and poorly designed sites will not likely generate clicks…or ones you want. Be sure to check their site status, load time, domain level, and web site review.

In a virtual industry such as affiliate marketing, anyone can be a player. Thus, screening of every applicant is essential. For busy owners, though, this task is tedious. You do not need to worry because you can trust someone in the industry to screen perfect affiliates for you

Affiliate Mission is an agency that offers affiliate program management for various businesses. Recruitment and relationship management is just one simple way we can help.

Five Good Reasons to Hire an Affiliate Management Agency

Posted by site_master on July 01, 2015  /   Posted in Uncategorized

For most businesses, outsourcing the work to another company to manage their affiliate program has become common practice. Instead of spending their resources on the wages and benefits of an in-house staff, they find it more practical to pay fees once a month and share a sum from the sales. Outsourcing, though, include not the cost alone. Learn here better reasons for hiring an affiliate management agency.download

1) Collaboration and Experience

To keep pace with the highly practical nature of affiliate marketing, agencies should perform beyond their clients’ expectations. With Google’s continuous algorithm updates, finding an individual or company that excels in affiliate marketing is difficult. To appoint a service means taking a whole team that share the same expertise. These people can help you develop your program faster while shielding you and your company from the fast-paced world of affiliate marketing.

2) Scale

Most companies breathe not on marketing alone. They have other “more important” matters to attend; thus, sometimes their precious resources become limited and the project pushed aside. This is where agencies can become supportive. Since clients may transfer from one firm to another, they ought to complete projects on time. They must also make sure they hold the needed resources to begin and end the projects efficiently.

3) Exposure

Relationships are what drive an affiliate program to succeed. The more and stronger ones you have, the higher performance you experience. With an agency, instead of one in-house affiliate manager, you have an entire team working for you, meaning more tasks for more people. Thousands of affiliate relationships can exist and work together to increase the sales and efficiency of your program.

4) Core Competency

The core competency of a firm lies on certain skill set, talent pool, and culture. More often than not, though, they are not qualified to do affiliate management, unlike agencies. They are born to be proficient in each management phase of affiliate programs. The team allows you to focus on running your firm while they toil in ensuring your program will continue to succeed.

5) Bottom Line

When you spend money in hiring the perfect team for your affiliate program, it can lead to a huge lift in your company’s sales and exposure. While the percentage of blended costs decrease, the revenue increases. When combined with the growth in market and consumer mind shares, it will be more lucrative to collaborate with an affiliate marketing and management agency such as Affiliate Mission.

Visit our web site, www.affiliatemission.com, to know more on what we can offer and how you can succeed with us.

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